Most downtowns have lots of jobs, and lots of people living downtown. Davis has neither.
The economic and business problems with Davis are outside the General Plan, which only deals in land use terms with housing and traffic. The Downtown Plan process is about how to make Davis “look” more appealing, as though that will work.
The merchants’ answer is a new parking structure so that people can drive their cars. But that is 20th century suburbia. What about re-thinking the downtown as an urban center, with six to ten story buildings, as high as UCD’s Sproul Hall which is 9 stories.
The problems with Davis have to do with the non-existent economy. Davis city staff with their grand salaries want to keep Davis just the way it is, as though the state hasn’t killed the Redevelopment Agency almost a decade ago. Amazon is transforming the world economy, and Davis needs to figure out how to respond.