Measure B – the measure that proposed a 200-acre business park and housing development outside of the Mace Curve – failed at the polls. The defeat comes with official Yolo County returns showing that 16,458 people, or 52% of voters, said “no” to the project. In Mace Ranch and Wildhorse, 60% of voters opposed the project.
This is a remarkable result considering that the No on B campaign was outspent by over 14 to 1. As of October 28, Yes on B had spent $258,919 between when B was put on the ballot in July and the election in November, while No on B had spent $18,149. The No on B campaign, composed solely of volunteer Davis citizens, created its own literature, designed its own sign and other graphics, was active on social media, and, to the extent possible during COVID, pounded the pavement distributing flyers to let Davisites know about the negative impacts that this project would bring. It was a true grassroots effort. There were no paid designers, no paid consultants, no multiple glossy mailers, and no push-polls to gather information on what messages would sell. Opponents also could not table at the Farmers Market due to COVID restrictions, normally the bread and butter of a campaign lacking deep pocket donors to finance getting its message out.
By comparison, Yes on B hired a PR Firm and other consultants more than a year in advance of the vote to help contrive and package its message and run the campaign.
The fact that Measure B was nonetheless defeated in the face of long odds and unusual circumstances shows that DISC was a bad project for Davis from the outset. It was too big, chewing up prime farmland and habitat. The promise of on-site housing for DISC employees could not be guaranteed, making the development car-and commuter- oriented with extensive parking areas. Poor public transportation options exacerbated this problem. The DISC development would have massively increased Davis greenhouse gas emissions and made it impossible for Davis to meet its carbon neutrality goals. We are in a climate emergency, as Yolo County and other counties have recognized; Davis needs to shoulder its share of responsibility for climate impacts, including but not limited to wildfire impacts and extreme weather events locally and globally.
Two other major problems with the project: One, the car and commuter orientation of the project would have created very significant traffic impacts on Mace Blvd. and in nearby neighborhoods. Two, the project was financially speculative and poorly timed, coinciding with the devastating economic impacts of COVID on the downtown and local businesses.
Measure B was a long time in the making – over 10 years. The project has already taken several forms, MRIC, ARC and finally DISC. But all these forms have had the same car and commuter, outdated, last century business park designs.
One wonders if the developers will try to bring back DISC with minor changes and spend another quarter of a million dollars in the hopes of gaining just enough new votes to change the outcome of the election. What the election vote shows is that such an attempt would be a mistake. The project proposal was fundamentally flawed and a few more bells and whistles wouldn’t change that.
More importantly, the election also demonstrates that there is a troubling disconnect between the current City Council and the concerns of its citizens, including the concerns of many downtown business owners. All five Councilmembers were enthusiastic supporters of Measure B and there was not a single voice on the council that championed citizen or City of Davis Commission concerns about DISC. We hope the Council will engage in introspection on how they came to have so disparate an opinion from the majority of Davis voters.
The defeat of DISC signals that the Davis community does not agree with the Council. We hope it is part of an alternative perspective and vision for the future of the City and it is the one that youth have embraced enthusiastically – a healthy planet that equitably supports humans, other species, and ecosystems in the web of life. It is one that rejects the massive car-oriented sprawl of the past and embraces projects that mitigate climate change, not worsen it. It is the one that supports our local retailers and independent businesses. It is one that makes significant inroads toward providing affordable housing, not just the bare minimum that DISC offered. It is one that makes the best and highest use of precious resources like prime farmland and species habitat. It is long-sighted, innovative, and progressive. It is a positive path forward for Davis.