Davis voters rejected DISC in 2020. We didn’t want environmental and quality of life costs for all in exchange for economic gain for few. So the developers hired a PR firm to reframe the issue as Measure H, or to lie so blatantly as to make Loki swoon.
They say paving 102 acres will “preserve agricultural land,” that DISCs 12,000 more cars daily will “make driving easier” and “speed up commutes” (quotes direct from Yes on H). They think a population that is in favor of downtown, open space, clean air and minimal traffic will vote for a project that is the antithesis of these because they put a bicycle on their lawn signs.
They hope Davisites are too stupid to see through greenwashing newspeak and they need the councilpeople they own to maintain a pretense of environmentalism while vigorously campaigning for a freeway sprawl development that’s as carbon neutral as Charles Koch’s vacations. In future I suggest the developers save the corporate PR money and I can suggest equally believable slogans like “Trees Favor Axes,” “Snails For Salt” and “Turkeys Love Thanksgiving.”